IVE was formed in 2021 and achieved great success after the release of their first single <IVE> which went on to win multiple awards, along with their other title tracks. This year, IVE released their first full-length album <I've IVE>, selling more than 1.1 million copies in the first week. The group kicked off their 1st world tour "SHOW WHAT I HAVE" with two incredible sold-out concerts last month in Seoul.

Gen MZ's WANNA-BE ICON' IVE (ANYUJIN, GAEUL, REI, JANGWONYOUNG, LIZ, LEESEO) took the top spot on the national charts just seven days after the debut of their first song 'ELEVEN' which was released on December 1 2021. In April 2022, they released their second single 'LOVE DIVE' which also topped the Korean charts, and 'After LIKE', which made IVE a 'Million Seller' for the first time.

In 2023, IVE's first full-length album, <I've IVE> swept the first week and its title songs, "Kitsch" and "I AM", won 11 national awards sweeping several major music charts in Korea. <I'VE MINE> has sold more than 1.6 million copies and has become a "Million Seller" for the third consecutive time. The songs 'Baddie', 'Off The Record' and 'Either Way' have demonstrated their strength by reaching the top of the Korean charts.

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